Heaven Spa’s YouTube venture has so far been very successful. Not only did our videos attract the interest, we also received some very enlightening and encouraging comments from the viewers.
One of such comments came from Alex who was looking for advice on how to improve the condition of his hair, damaged by chemical straightening and blow-drying. “I have medium-length hair which has been chemically straightened, as it is naturally curly, then cut and layered”, he wrote, “but every time I wash my hair and go to blow-dry it, as I have always been suggested to do to make my hair go straight, then while a lot of my hair is healthy-looking and going straight and dry with the heat of the blow-dryer, some places are not, they go brittle and dry, and really dead-looking. I guess the problem is there even before I start blow-drying”.
In spite of using some repairing products (namely, Redken Extreme Shampoo and a few others), Alex was yet unable to solve his problem. His situation was aggravated by the fact that for a period of time prior to chemical straightening he did not take good care of his hair.
We forwarded Alex’s message to Josh Lowe who has spent over 20 years in hairdressing industry, is a platform artist for Redken and one of the UK’s Redken-certified colourists, and is our Creative Director. This is Josh’s response:
“The root cause of the problem has been the chemical relaxer. It has nearly the same PH and active ingredients as hair removal cream, so it needs some ER care. Firstly, if your conditioner is not the best for the problem you will not lock in all the benefits of the shampoo and protect the hair from further damage. Your best buy would be the Redken Extreme Conditioner. This product will maintain the strength of the hair.
The effect of the relaxer on your hair is that it has damaged the outer structure of the hair - the cuticle - which the Extreme will help reinforce and repair. The damaged cuticle is causing the hair a serious moisture loss, so the next step is to treat your hair every 2 to 3 wash with a moisture treatment. The best for this would be Redken All Soft Silk Fuel. Follow the instructions on the box, you may decrease the frequency of this treatment when you observe noticeable results. Finally, keep using your other redken products . When it comes to styling, you should use a heat protector - Redken Smooth Down Sleek Obedience - worked in to damp hair before styling, and reapply before straightening.
Best of luck and happy styling. Josh”
We hope that Alex and anyone of you who experience the same problem will find the above advice useful. You will notice the links in the post to our new shop where you can purchase the products. As we have recently redeveloped the site, there is a slim possibility that you may encounter problems using it. Please be patient and remember that you can always contact us by email or by phone on 0161 448 8786.
